The Peugeot SR1’s dashboard clock was designed by Bell & Ross to be in perfect harmony with the spirit of this avant-garde Concept Car.
When a wristwatch becomes a dashboard clock
The timepiece designed by Bell & Ross offers an innovative integration concept and features a unique
style and materials.
The watch and its band fit neatly into the dashboard to become a temporary on-board timepiece.
Easily removable, the instrument immediately turns back into a wristwatch.
* The Peugeot SR1 Concept Car will be unveiled to the general public at the Geneva Motor Show in March 2010.
The Bell & Ross Concept Watch for Peugeot is a unique object not available in retail outlets.
An exclusive watch for an exclusive interior, a combination of simplicity, natural elegance and
ultra-technology.
On the futuristic dashboard, the Bell & Ross watch, the only analogue instrument, immediately catches
the driver’s eye. It easily fits into a special slot on the dashboard.
The watch case is cut from a block of steel and holds a three-dimensional face. During production, the
digital machining facility designs a raised setting on the face. A feat performed thanks to avant-garde
machining techniques.
The monochromatic steel case and the leather wristband perfectly match the SR1’s interior
upholstery.
The SR1 watch is the ideal expression of the Bell & Ross watch-instrument concept.
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