Ford Motor Co.’s national advertising campaign for the redesigned 2011 Super Duty pickup will have everyone believe that it is the “most capable, fuel-efficient” heavy-duty truck on the market.
The campaign, which begins in April, will attempt to pique interest for the Super Duty, which goes on sale that same month. The 2011 Super Duty pickup will have Ford’s all-new, 6.7-liter Power Stroke V-8 turbocharged diesel engine. The pickup will be able to produce 390hp and have 735 pounds-feet of torque. Its “class-leading” fuel economy makes it more appealing too.
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