Autocar reports:
"Aston Martin CEO Ulrich Bez has defended the company's decision to launch the Cygnet city car, a reworked version of the Toyota iQ.
The Aston Martin Cygnet, which will cost £30-50,000 when it goes on sale, has drawn criticism for undermining the brand values that have made Astons so exclusive.
But Bez countered: "First, we need a more sustainable product line-up. This company has been brought back from the brink of bankruptcy too many times. We need to be sensitive to the economic and social climate; to offer cars that people can buy even in tough times.
“Second, we need to satisfy demand where we know it exists,” he goes on. “We have many customers who live in London, Paris, Rome or Milan, and who would like to drive their Aston Martin more often..."
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