Ralliart Inc. announced a week ago that its business operations would cease on March 31. Despite this announcement, Mitsubishi will continue using the “Ralliart” brand name.
Ralliart is a wholly owned Japanese subsidiary of Mitsubishi Motors Corp. In the US and Europe, Mitsubishi sells a Ralliart sports version of its Lancer, which has become a sporty halo car for the brand. This racing image has influenced styling of other Mitsubishi vehicles, such as the Outlander crossover.
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