Jaguar is planning an important advertising campaign in the US market for its reworked XJ sedan. The company’s management intends to spend a quarter of the US 2010 budget for a campaign which will run only in three major cities.
The campaign is very complex and will include high impact advertising tools such as TV commercials, outdoor ads, event sponsorhips and test drives in Los Angeles, New York City and Miami, the cities where Jaguar sells most of its production, 40% of the US annual volume.
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