Mazda anticipates that its subcompact sales in the US will double by 2012 to 1 million annually. And to achieve this, Mazda is placing its hopes on its 2011 Mazda2 being a major player in a subcompact surge in the next two years.
Included in this segment are the following models: the Honda Fit, Kia Soul, Mini, Nissan Versa, Scion tC and Toyota Yaris. Mazda predicts that a majority of the sales will come from Generation Y, comprised of about 73 million people from 16 to 32.
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