As the Spies have brought up countless times, Hyundai is one brand that continues to impress us on a consistent basis. With new offerings like the 2011 Hyundai Sonata and all-new Equus, you have to hand it to the firm, they have really stepped up to the plate and knocked it out of the park.
Although something tells 00R that the brand still has a little hump to overcome when it comes to brand perception.
But from what he can see, thanks to 001's photos of the SEMA Auto Show, Hyundai is going to turn that around very quick. Because if the brand can make me a believer, then I cannot see why they can't make others turn around and take notice.
Take, for example, the 2011 Sonata. I have never thought it was an impressive-looking vehicle. But my God, when you get a look at the white SEMA show car...
When you are done absorbing the coolness of the Sonata then glance over at the several different Equus show cars. Although some aspects of each Equus are "over the top," you have to step back and realize that these details are just showing what is capable from the Equus. I doubt anyone would put ostrich leather and alcantara together. And if they do, God bless them!
At the end of the day, however, we want to know: is Hyundai making you sit up and take notice?
**For an early look at the 2010 SEMA Auto Show, check out the FIRST images here on AutoSpies. Over 170 images live NOW!
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