VIDEO: Fiat Wants America To Get To Know Its Passionate Side

When you think of Fiat, what's the first thing that pops to mind? Probably a service center of being stranded on the side of the road.

However, Fiat's marketing department is planning for something a little different. Fiat wants to channel passion and basically how the 500 will give you the thrill of a lifetime. While 00R has no comment about that yet, he is very excited to give the Abarth a drive.

Is Fiat's marketing team approaching this the right way? OR should Fiat be marketing some other aspect of the car to the American consumer who has a lasting image of Fiat in their mind?


Fiat has released the first U.S. commercial featuring it's 500 super-mini urging buyers to "live their life with passion". Priced at $15,500, which should certainly test your passion tolerance, the 500 will be available at 130 dealerships across the country with a 101 hp 1.4-liter MultiAir four-cylinder engine. Check out the video after the break to see if you can resist Fiat's Jedi-like mind-control techniques...