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Jim Lentz, the COO of Toyota Motor Sales U.S.A. Inc. will again take to Twitter and other social media outlets to address consumers' concerns about the safety of Toyota vehicles. Lentz had also tapped Twitter and the other outlets during the height of Toyota's recall crisis earl in 2010. Lentz will hold a live Twitter chat with consumers during media days of the Detroit Auto Show to discuss quality, safety, and the new Prius family of vehicles. The expanded message reflects the changing outlook for Toyota as it attempts to shake off a year

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Toyota, Ford using social media to bolster their image during 2011 Detroit Auto Show

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