You may already now that one of the smallest cars on the market, the 2012 Fiat 500 has recently been introduced in North America. Many of you folks may already wonder, what kind of people would buy a car like this, right? Honestly to tell you, I consider it small and sexy, but some of you may not like it. According to Laura Soave, head of Fiat brand in North America, the “Fiat 500 appeals to the two opposite poles that drive automotive purchase decisions: the brain and the heart”. Soave considers the car as a balance of great style and design at a great price, and we must agree, as the small vehicle is indeed beautiful.
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