It looks like Ford is playing hardball these days with Lincoln. Essentially, there was a meeting at last weekend's NADA convention that told Lincoln dealers they have to come to terms with a new set of expectations OR it's time to close up the dealer.
Although some of the demands don't seem tremendously tough -- like ONLY have "Lincoln" on dealership signage, provide loaner vehicles and free car wash to those coming in for service --, there are some that could be more taxing.
Take, for example, the requirement that says the dealer needs 30 percent certified pre-owned vehicles in its used-car inventory OR how about the requirement of ALL Lincoln dealers to maintain a dedicated service manager and sales team for Lincoln products. Considering many Lincoln dealers are paired up with others, that could be a bit of a hassle, especially when Lincoln sales aren't on a tear.
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Ford’s been fixing Lincoln for so long now, it’s almost surprising that things on the dealership level are still so broken. But, as Ford told its dealers at last weekend’s NADA convention, it’s time to put up or become a former Lincoln dealership. By the end of this year, every Lincoln dealer must comply with a few of Ford’s “more than reasonable” expectations, to wit...
[Source: The Truth About Cars]
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