Buick has inked a three-year marketing deal with the NCAA that is seen to be another attempt by the brand to get out of its grandfatherly image. At a press conference, Tony DiSalle, vice president of marketing for Buick, said that the brand had wanted a high profile platform that was ‘large enough’ to build on the momentum that it has already established in the market. Under this sponsorship, commercials for the Buick Regal and LaCrosse sedans will air during the
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