With Pontiac discontinued, Buick is stepping up to build on its momentum and has signed a three-year sponsorship deal with the NCAA. As part of this agreement, commercials for the Buick Regal and LaCrosse sedans will be seen during the NCAA men's basketball tournament. Tony DiSalle, vice president of marketing for Buick, said that the NCAA audience, which is affluent and highly educated, represents the right customers for Buick.
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