AWESOME or AWFUL: Ferrari Offering Limted Edition Book For HOW MUCH?

It's one thing to believe in your product. It's another to be arrogant. And it is another to make a book then price it for the princely sum of $275,000.

But wait, there's more.

There is a hierarchy of books. Of course this is based on the amount of signatures and how many are built. For example, there is an Enzo edition of which 400 copies will be made and it will price in at $37,500. The Cavallino Rampante where 500 books will be published signed by "Ferrari greats," for $7,000. Lastly, is the Classic edition, which will sell for $4,100 and will have Felipe Massa and Fernando Alonso's John Hancock.

Essentially, you have to be a serious Tifosi to pick up one of these pieces because we're pretty sure are better places to drop coin like this for some brand history.

**Hell, if you just want a taste of the The Official Ferrari Opus, just download the iPhone or iPad application in the Apple iTunes store for FREE!


The publishers of the new book “The Official Ferrari Opus,” diamond-studded copies of which may sell for $275,000 or more each, are calling it “the most exclusive book in the world.” Book collectors may quibble with that claim; one of 21 known complete copies of the Gutenberg Bible, the first book printed on a movable-type press, sold at auction last year for $5.4 million.

Regardless, ownership of “The Official Ferrari Opus” is expected to be the privilege of a very small group. Published by the Kraken Opus division of the Opus Media Group of London, the book is offered in several layers of exclusivity...