About a month ago pickup sales were at their highest point in recent memory even with gas passing four dollars a gallon in some places. As expected the trend did not last long and every brand save Toyota saw sales of their full size pickups fall compared to last month. Spurred by high demand for its V6 engines Ford's F-150 led all with 45,435 sales in April, while this was an improvement over a year ago it could not match the previous month's sales. In second place the Chevy Silverado posted its second worst month of the year and was fractionally worse compared to a year ago. The biggest surprise of the month was certainly the Toyota Tundra that continued to improve its sales for the fourth month this year as it closed its gap to the GMC Sierra. Follow the link to see a chart of pickup sales by brand and month.
What is Toyota doing right to be able to increase Tundra sales with gas rising and competition losing sales?
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