If you've been watching Infiniti over the past several years, you'd notice that the company has been making steps to create growth. It has begun developing alternative energy vehicles, added a sportier line up to the mix and has even been on the record about a front-wheel drive product.
In all likelihood that means the marque is going to start producing entry-level premium segment vehicles as we have seen Audi, BMW, Lexus and Mercedes-Benz do.
Everyone's chasing the market share and you know what they say: if you can't beat 'em, join 'em.
Although the other automakers have brought products to market -- some more successful than others -- what does Infiniti need to do to differentiate itself from the pack?
Infiniti aims to have a market share of 10 per cent in the luxury car segment by 2016, company chiefs have told Autocar. That would mean almost tripling its current sales figure of 170,000 units to about 500,000.
The Japanese brand plans to launch a raft of new models during the next five years, including its first front-wheel-drive car and a C-segment model inspired by the Etherea concept...
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