DETROIT AUTO SHOW: Chevrolet Brings A PAIR Of Coupes - Do They Get YOUR Thumbs UP or DOWN? GM's Listening

Going through today's photos from the 2012 Detroit Auto Show, to me it was pretty clear that there were a handful of products that truly stood out amongst the pack. A pair amongst the group came from, surprisingly, one of Detroit's own.

Chevrolet brought two vehicles they're calling the Code 130R and the Tru 140S. Both are attempts by Chevrolet to "inspire ideas and create discussion." Here's the cool thing though, according to General Motors' brass they're open to listening to you. They want to hear what you have to say.

Well, both concepts definitely got my attention, even if the appear to be inspired by the BMW 1-Series and Mitsubishi Eclipse.

Both are coupes aimed directly at a younger demographic that wants something with a bit of panache but does not want to sacrifice utility. For example, note that both vehicles share traits that are supposedly valued by today's buyers:

- Space
- Connectivity
- Turbocharged powerplants that hit the 40 mpg mark
- Pricing aimed in the $20,000 region


What say you, Spies? General Motors wanted a discussion and are open to your thoughts, so, let 'em have it.


Chevrolet's press release follows:

Chevrolet today introduced two concept coupes at the 2012 North American International Auto Show aimed at inspiring next-generation buyers to take the wheel and suggest ideas for a car they can co-create.

“Chevrolet has always stood for making the aspirational attainable for all generations” said General Motors North America President Mark Reuss. “These two concepts interpret that vision for a new generation. We’re seeking out our newest customers’ opinions, listening to their advice, and engaging them in new ways.”

According to U.S. Census data, there are 80 million American consumers approaching 30. They represent 40 percent of today’s potential car-buying public and a combined $1 trillion in purchasing power.

Over the past year, Chevrolet has conversed with young consumers across the United States.  Based on their feedback, the Chevrolet concepts explore the styling and functionality this group of new buyers says they are looking for in a car. 

Code 130R, the first Chevrolet concept, is a four-seat coupe with a simple upright profile.   Painted in an all-new red metallic paint with matte anodized gold wheels, Code 130R features heritage performance-inspired styling and rear-wheel drive. With an aggressive front fascia, Chevrolet fender flares, straight body side and Chevy crossflag emblem, Code 130R makes a link  to Chevrolet’s performance heritage.

Code 130R’s designers conceived the turbocharged engine to be tuned to work in tandem with eAssist technology.  By shutting off the engine at stops, recapturing braking energy, and smoothing torque during acceleration, this concept takes automotive electrification to the next level and balances turbocharged performance with  fuel economy.

Tru 140S, the second Chevrolet concept is a front-wheel-drive, “affordable exotic” four-seat sporty coupe. The three-door hatchback was designed to be an attractive-yet-affordable sports car. Shown in an all-new matte white with Chevy performance chrome wheels featuring crossflag emblems, Tru 140S is designed to look confident, exotic, expensive and fast. Tru 140S is based off the same platform as the Chevrolet Cruze and the groundbreaking Chevrolet Volt electric vehicle with extended range. 

Tru 140S designers want to demonstrate technologies typically found in more expensive cars, including direct injection and a starter-based stop-start technology, balancing internal combustion and electrification to deliver high value and improved fuel economy.

The concepts share attributes younger buyers say they value:

• Sedan-sized functionality in performance coupe form that seats four passengers
• Interior connectivity and convenience featuring innovative storage, WiFi, smart phone integration with Chevrolet MyLink and heads-up display
• 40 MPG with a 1.4L Turbo Ecotec engine with approximately 150 horsepower
• Possible production price range in the low $20,000s

“Young customers tell us they want functionality with coupe-like aesthetics. Both the Code and Tru body styles resonated with this audience,” said Frank Saucedo, director of the GM North America Advanced Design studio in Los Angeles where the two concepts were developed.

Inside the concepts, connectivity and personalization enable the individualization that the generation says is essential.

“This buyer prizes connectivity. Allowing them to stay connected by integrating their personal devices through MyLink and WiFi enabling the vehicle to be their own docking station,” said Saucedo. “The interiors currently exist in 2D only. This allows us the flexibility to continue the discussion and encourage more dialogue as we continue to develop these concepts.”  

From Detroit, the pair of Chevrolet concepts will travel to major auto shows, key lifestyle events, one-on-one experiences and other venues such as college campuses. Chevrolet also will engage customers using the social media tools that young consumers use to talk with one another.

“For the car company that can successfully engage this generation, there is a tremendous opportunity,” said John McFarland, senior manager for Chevrolet Global Marketing, who heads youth research for the brand. “At Chevrolet, we want to build authentic and meaningful relationships with these customers on their terms. We want to hear what they have to say, engage them in our design process, and give them what they want – not what we think they want.”

CHEVROLET CODE 130R CONCEPT COUPE SPECIFICATIONS

Overview

Engine

Transmissions

Wheels/Tires

Dimensions

Exterior

Interior

Note: Information shown is current at time of publication. 

CHEVROLET TRU 140S CONCEPT COUPE SPECIFICATIONS

Overview

Engine

Transmissions

Wheels/Tires

Dimensions

Exterior

Interior