To me, Aston Martin hasn't really been a brand that is a forward-thinking organization. Though the brand is known for producing its legendary grand touring coupes with V12s, it's not exactly known for being edgy, until recently.
With the introduction of the DBS and V12 Vantage, it seems as though Aston is upping the ante quite a bit.
The same can be said of its appearance at the 2012 Geneva Motor Show, which features two products -- a Virage and Cygnet -- that have been personalized by Aston's latest service, Q.
The Q program should thought of along the lines as Ferrari's One-to-One program where if you think it up and back it up with the cash, it can and will be done. The stunning Virage that 001 photographed, for instance, has a slew of customizations.
Check out the matte blue paint, blue carbon fiber trim, saddle leather floor mats, yellow highlights, a track-day mounted HD lipstick video camera, luggage rack and diamond turned wheel.
More information about Q follows:
Q by Aston Martin is a service that goes beyond the standard palette of paint, leather and trim finishes, taking the Aston Martin into a new era in personalization. A team that brings our designers together with engineers and highly experienced craftspeople, allowing customers to enhance and personalise their Aston Martin with meticulous attention to detail.
Aston Martin Virage by Q: The Virage with a bespoke Mariana Blue satin paint finish with an interior that includes blue carbon fibre, saddle leather floor mats, and striking yellow detailing, together with exclusive concept components, including a header mounted track-day HD video camera, luggage rack and striking forged, diamond turned wheel, all of which have been developed by the team, illustrating the scope of the service and the lengths to which customers can go with their individual requests.
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**The 2012 Geneva Motor Show photo gallery is sponsored by the Fiat 500 Abarth
2012 Geneva Motor Show Photo Gallery
