Ford’s newly designed ’13 Fusion midsize sedan is flying off U.S. dealers’ lots, constrained only by production at the car’s Hermosillo, Mexico, assembly plant that is running full-tilt on a 3-crew pattern.
Fusion deliveries jumped 18.7% in April and surged 25.3% through the first four months to 107,280 units, according to WardsAuto data.
Ford’s bread-and-butter sedan is gaining popularity thanks to its sleek styling and array of technology, which is attracting younger car buyers, says Samantha Hoyt, Ford Fusion marketing manager.
“The percentage of customers under the age of 36 is almost 30%,” she tells WardsAuto. “That’s eight points higher than the prior model and makes us the youngest of the major competitors in the segment.”
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