Jaguar Tries To WAKE UP Consumers, Open Up Their Eyes So They See The Leaping Cat's ALIVE

Two Saturdays ago I spent the better part of my morning in Queens, New York. Not to sound like a pretentious clown, it's not exactly something I want to utter again. But there was good reason. Jaguar was hosting a consumer-focused event showing off the entire Jaguar portfolio.

Called the Jaguar ALIVE Driving Experience, it was held at the New York Mets' CitiField. You need a HUGE parking lot for this sort of thing.

I see this as a pretty big deal, largely because Jaguar clearly has a chip on its shoulder and is proving it is making great products the best way: letting folks discover it themselves behind the wheel. I guess you could say that Jaguar is taking a page from its sister brand, Land Rover, in getting folks to experience their vehicles capabilities to close that deal.

While automakers spend TONS of bills creating innovative and intriguing advertisements and commercials, the reality is people get sold on the test drive. That and the most attractive deal that will keep some dough in their pockets. 

Below I've shared some pictures from the event. Tomorrow you'll read about my first impressions behind the wheel of the 2014 Jaguar F-Type.

Probably the most interesting bit of the experience was the parking lot. To me, it's nice to take the temperature of who Jaguar is targeting to get into its cars. Audis and BMWs were pretty sparse; however, Jaguars — duh — Mercedes-Benzes and Porsches were more common than anything else.


Jaguar ALIVE Driving Experience — New York City