Since 2007, Toyota Motor Corp. has been racing the nation's best-selling car, its Camry sedan, in the nation's most-watched motor sports series: NASCAR.
Now, it hopes to finally leverage some of that track cred in the showroom as part of President Akio Toyoda's bid to zest up the brand's stodgy image and win over younger shoppers.
The idea: Expand the brand's line of Toyota Racing Development tuner editions to passenger cars, possibly starting with a Camry TRD as early as this year. Toyota bets it can replicate the success its TRD editions have had in drawing the coveted younger demographic to its trucks.
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