I would be interested to know, what you all would recommend that BMW do in order to catch Audi so their interiors don't look so stark and feel so cheap when compared to Audi.
Honestly, if BMW fixed their interiors nobody would even come close to getting them.
BMW is a clear compromise due to the fact that although they handle extremely well, their interiors have never been class-leading when compared to respective offerings from Audi or Mercedes-Benz.
So what do we recommend for BMW's plan of action.....