Buick will air its first-ever Super Bowl commercial during next month’s broadcast, a bid to raise the brand’s profile ahead of a big product-launch year.Buick confirmed its plans to Automotive News, citing the rollouts this year of a redesigned LaCrosse as well as two new nameplates: the Cascada convertible and the Envision compact crossover.
“Super Bowl 50 represents a perfect opportunity for us to showcase our newest vehicles to a global audience of millions of consumers,” Buick said in a statement
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