When Takahiro Hachigo was abruptly named Honda Motor Co. CEO last year amid spiraling quality problems, he pledged to revive the troubled automaker through a back-to-basics focus on better cars and streamlined production. Nearly a year later, with Honda still battling quality issues, the veteran engineer is revamping that comeback plan.
The fix, says Hachigo, 56, will come from rekindling the company's pioneering r&d spirit, once the envy of the industry with its knack for churning out innovative vehicles.
Read Article