A Year Later Lexus No Haggle Program Still Struggling To Gain A Foothold With Dealers

A year into the Lexus Plus no-haggle pricing program, the expected waves of dealers joining are only ripples. But brand executives say a slow and steady pace has its benefits.

“Not only are dealers learning in this process, we too as a manufacturer are learning how to better support them in this transition,” said Greg Kitzens, Lexus general manager of future initiatives.

Rather than having a dozen dealerships going through extensive training at the same time, Kitzens said, “now when you’re ready to go, we’re ready to launch you.”