The marque, known for its advertising innovation with initiatives such as BMW films, believes the high-end computer simulation will entice buyers for the car, which launches in Australia next month.
The game will be made available online and will appear on magazine cover-mount DVDs in coming weeks, with BMW launching the M3 in Australia at the Sydney Motor Show next month. The car maker joined forces with game manufacturer 10tacle to create a true computer simulation of what it is like to drive the car.
10tacle based the game on its successful GT Legends computer game and BMW Australia marketing director Tom Noble said it was a rare chance to give customers a virtual drive of the real thing.
"The tough thing for us is that not everyone gets the chance to test drive the car and how do I give somebody that experience without actually sending a car to them," Mr Noble said. "So if I can give them a pretty cool experience before they go look at a car it will make it even more interesting for them to come in for a test drive."
Read Article