JD Power and Associates has named BMW and Toyota Motor USA as the 2007 Automotive Online Marketers of the Year. This marks the second consecutive year in which the two manufacturers have received the award, which was presented today at the J.D. Power and Associates Automotive Internet Roundtable at the Red Rock Casino, Resort and Spa in Las Vegas, Nev.
The Online Marketer of the Year Award is based on competitive performance metrics drawn from J.D. Power and Associates’ studies on automotive Internet marketing, including the New Autoshopper.com, Used Autoshopper.com and Manufacturer Web Site Evaluation studies.
The New Autoshopper.com Study is based on the self-reported shopping habits of 29,272 new-vehicle buyers, and offers insightful and extensive analysis of automotive buyer trends and online consumer behavior. The Used Autoshopper.com Study examines feedback from 12,317 customers who registered a used vehicle in January or February 2007. Both studies examine the types of information shoppers utilize during the online vehicle selection process. The Manufacturer Web Site Evaluation Study measures shopper satisfaction with the usability of automotive manufacturer Web sites and is based on a comprehensive survey of 10,773 new-vehicle shoppers who indicated they would be in the market for a new vehicle within the next 24 months.
Recipients of the Online Marketer of the Year award were selected based on their demonstrated effectiveness at bringing visitors to the brand’s Web site; converting those visitors into purchasers; achieving superior market share (relative to total) among automotive shoppers who use the Internet in their shopping process; and consumer evaluations on the usefulness of the brand’s Web site while shopping.
“To achieve this recognition for a second consecutive year truly speaks volumes in both BMW and Toyota’s accomplishments regarding online marketing and meeting the needs of new-vehicle shoppers,” said Gene Cameron, vice president of media solutions at J.D. Power and Associates. “Considering the range of challenges each manufacturer faces on the Internet, we are pleased to highlight these online automotive marketers as they continuously strive for excellence.”
On a side note, if you haven't reviewed your car yet or seen what others reviewers are saying, you need to see the brand new AutoSpies.com reader reviews!
Now anyone in the world can review a car like the pro's!
And as an added incentive, the best user review posted over the next 30 days will win a brand new Passport 8500 X50 Radar Detector - Blue (Retail value: $339.00)!
Do yours now!
AutoSpies.com User Car Reviews
Don't forget, the SEMA auto show is right around the corner!
2007 SEMA Auto Show, SEMA Girls and Models Photo Gallery