Ferrari Replaces Chief Marketing Officer After Controversial Luce EV Debut

Agent009 submitted on 6/23/2026 Auto Spies Photos Timestamp: 12:37:29 PM

Views : 820 | Category: Misc News | Source: | SOURCE: ca.finance.yahoo.com

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Ferrari said on Tuesday it had appointed BMW Italy head Massimiliano Di Silvestre ‌as its chief marketing and commercial officer, replacing ‌long-serving executive Enrico Galliera.
 
The management change comes shortly after Ferrari unveiled the ?divisive Luce, its first electric car, in a launch that drew widespread criticism.


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Ferrari Replaces Chief Marketing Officer After Controversial Luce EV Debut

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