Europeans expect subcompact cars to be cheap and affordable. While it seemed like BMW would be the only company to be able to justify a premium price for its MINI cars, Fiat seems to think it can also charge a high-price for its new 500. Yesterday it officially launched its Fiat 500 copying BMW’s premium pricing strategy.
Prices will begin at 10,500 euros ($14,275) for the 1.2 lite 8v producing 69 horsepower. Pricing for the 1.2 liter diesel producing 75 horsepower and the 1.4 liter gasoline engine producing 100 horsepower will begin at
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