Kia’s Italian distributor is unhappy that supermarket chain Auchan is selling 200 units of the Picanto minicar at steep discounts two stores in Italy.
France-based Auchan is offering the 1.0-liter Picanto Spirit model, equipped with metallic paint and CD player, for 7,950 euros -- a 25.7 percent discount off the 10,701 euro sticker price. The cars, which have only a few kilometers on the odometer, are on sale at stores in Mestre and Venaria, Italy.
“It is unthinkable these Picantos are coming from official Italian dealers”, said Nuccio Bitti, Kia Motors Italia S.p.A. CEO, in a phone interview with Automotive News Europe.
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