Infiniti, the luxury division of Nissan, celebrated its official launch in Russia today at the Moscow International Motor Show. The initial line-up of Infiniti vehicles, which go on sale this fall, includes the sporty crossover FX and the M luxury performance sedan, both offered in 3.5l V6 and 4.5l V8 versions and available at dealerships in Moscow and St.Petersburg.
Infiniti also disclosed its future Russian product line-up including the G35 sport sedan and QX56 full-size SUV and provided a hint at the future with the Infiniti Coupe Concept. During its press conference, Infiniti also announced its new European headquarters would be established in Switzerland.
Infiniti's entry into the Russian market is part of the global expansion of the brand as part of the company's three-year plan called NISSAN Value Up. Launched in the US and Canada in 1989, Infiniti is currently sold across North America, Taiwan, Korea and the Middle East. Further launches of the Infiniti brand are planned for China and Ukraine in 2007.
"Today, we celebrate Infiniti's expanding presence as a globally recognised luxury brand, a brand that offers a unique combination of serenity, silky design and driving pleasure," said Carlos Tavares, Executive Vice President, Product Planning and Corporate Strategy, Nissan Motor Co. "We believe that in Russia, as in other Infiniti markets, our customers will be those looking for this new, very personal style of luxury and respectful treatment," continued Tavares.
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