In terms of production numbers Porsche is considered a small player in the auto industry, churning out just under 100,000 cars last year. Volkswagen Group on the other hand is one of the biggest players with the likes of Audi, Bentley and Laborghini under its belt. Despite the size differential, in an odd turn of events Porsche is now on the verge of taking over full control of VW.
As for the fate of some of VW Group’s low income earners, – read Bugatti - Wiedeking hinted that there is no room for “hobbies” and that “every brand and every car has to make money.” He concluded the interview by commenting “the name of the game is not to build cars but to make money” and that he’d rather invest in buying up more shares than releasing new products.
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