When you think of green automakers, the number one choice for many is Toyota.
With their pioneering efforts in Hybrid technologies they have arguably have solidified themselves the benchmark to beat in green technology. With no fewer than 3 choices under the Toyota banner and another 3 models under the Lexus marque, no one in the industry has a more extensive lineup of eco friendly hybrids.
Toyota has stated the future focus will be based to a large degree on the hybrid becoming a core technology. This is evident with the future plans of making available a hybrid option on all future Lexus models, which has sent a strong message to all of the premium makers that eco-friendly is in. Speculation also surfaced last month that a separate marque is in the works, to market only hybrid vehicles. It seems like no stone has been left unturned to bring hybrids to every market.
With that in mind the only fly in the ointment the green image may be the Tundra. The thirsty nature of this massive vehicle has placed it squarely in the crosshairs of the eco-friendly advocates. While not the thirstiest vehicle in the segment, neither does the Tundra excel at prodigious fuel economy.
But why couldn’t it be?
Could outstanding mileage and the raw power that the hybrid can provide, solidify the Tundra in the almost impenetrable US truck market?
Do you think Toyota should build a Hybrid Tundra? What are the pros and cons?