A recent study reveals that the answer is often no, as in some cases, less than 50 percent of the drivers would be willing to share personal information for certain connected vehicle capabilities.
The 2023 Deloitte Global Automotive Consumer Study asked drivers in several large markets, including China, Germany, India, and the United States, if they are interested in the benefits of a connected vehicle if this involves sharing personally identifying data.
The answer could be bad news for the direction the automotive industry has embraced.
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