Luxury sportscar maker Ferrari said on Wednesday it would work with tobacco company Philip Morris International (PMI) to study ways in which they could cut the carbon footprint of their factories in Italy's Emilia-Romagna region.
Ferrari, known globally for its roaring petrol engines and prancing horse logo, is developing its first fully-electric car, expected in late 2025, and has made a pledge to become carbon-neutral by 2030.
Its new collaboration with PMI, dubbed Ferrari E-Lab, aims to identify solutions for industrial electrification in the areas of generation, storage, and transformation of renewable energy, the automaker said in a statement.
Read Article