The Japanese ritual of yabusame is the ceremonial warrior art of shooting arrows at a stationary target from the back of a galloping horse, a custom that goes back 1000 years.
To hit the bullseye, the archer and horse must move as one. A natural two-way communication is essential.
Mazda used yabusame in developing its MX-5 sports car. It is the bond between car and driver.
Lexus designers and engineers did the same with its new luxury sports sedan, the second-generation IS250.
Chief designer Suguya Fukusato says of yabusame: "The rider has to hit three targets. But if he aims at the target when he sees the target ... too late.
"That means once he places his hand on the saddle, before he even gets on the horse, he must imagine the whole scene, right through to the shot.
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