Hyundai plans to bring its Equus luxury sedan to the United States next July.
About 100 units of the Equus are being evaluated this summer by U.S. dealers and consumers. A company source who spoke on condition of anonymity said the Equus will attempt to compete with the Lexus LS 460, which starts at $64,700 including shipping.
"We plan to keep the price under $60,000," said the Hyundai insider.
A loaded Genesis sedan stickers for around $43,000, so there is plenty of space above for an attractively priced luxury car without competing head-on with a well-equipped Mercedes E-class or BMW 5-series.
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