After Fiat has gained control of the Viper brand, Fiat CEO Sergio Marchionne now has big plans for the Viper Sub-brand. Marchionne said that Viper could potentially be to Dodge what Miata is to Mazda. He described the Viper as a “halo car that transmits the brand’s best attributes, and one that has tremendous marketing potential in car enthusiast/amateur racing circles.”
One of the changes that are getting a lot of attention is that of Dodge getting fitted with a V10 version of the next-generation corporate V8. This 90-degree engine would be modular top to bottom as well as by cylinder, with a flat-plane crank for the Ferrari V8, a conventional cross-plane crank for the Maserati V8
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