Here is where things get a bit, interesting. Without question, one of the world's most colorful and respected auto industry writers is Jeremy Clarkson. Known for his fame on Top Gear, he is the lad usually making some analogy like a Chrysler Crossfire looks similar to a squatting dog.
Brutal, honest and not mincing words is his aim.
Perhaps that is why so many people adore his sense of wit? Regardless, a dear friend of mine forwarded me one of his writings today and after reading it, 00R was curious; was Clarkson spot on this time around?
In this bit of writing he aludes to Audis being a bit too safe or "too serious," as Clarkson words it. Meanwhile, he finds BMWs a bit more "Shit. That was close," implying they require a bigger set of brass to pilot them.
The reason I find this a bit more intriguing is because with the debut of the A7 Sportback, it seems that a majority of the commenters found the design too bland. Then, after speaking with a HUGE Audi enthusiast tonight, he exclaimed that he was "bored with Audi," as a brand.
Is Audi beginning to lose it? For the past 12 months, it has been the IT brand. Are things starting to become undone now that the R8 is getting older, LEDs are on everything and it products are being seen by enthusiasts as too bland?
Clarkson's words follow:
...I believe that in fact there are only seven different types of people living today. There are Poohs, Piglets, Tiggers, Owls, Rabbits, Kangas and Eeyores. If you are not like one of these AA Milne characters, then you are a dolphin or a tree. Unless you are a Roo, in which case you are a child...
Later on...
...Audis spring to mind as the obvious choice for Tiggers, since all Audis have a powerful front-end magnet which latches onto the car in front and holds tight until an overtaking opportunity - that's not quite big enough - presents itself.
And yet Audis are a bit too serious for Tiggers. Tiggers like a bit more gung-ho from their wheels. A bit less all-wheel-drive safety high-visibility all-weather traction and a bit more, "Shit. That was close." This is why Tiggers prefer BMWs, and specifically the M3. Possibly in white.
Strangely, as we move ever more deeply into 2010, this is about the only current car I'd think of buying. I see them cruising around from time to time, and I'm always filled with a need to have dinner with the driver. Wayne Rooney, for instance, does not have an M3. Those who do, have a whiff of being ‘in the life'.
You may imagine that to make this column work, I have simply chosen cars to suit the character traits of my subjects. And to a certain extent, I have. But look at it this way. Have you ever met anyone who's had a Ferrari and been completely happy with it? No. because they are never happy with anything.
Now, have you ever met anyone who wasn't delirious with joy about their M3? Quite.
[Source: Top Gear]
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