Ford announced back in June that it would kill the line in the fourth quarter after years of falling sales. Yesterday was the last day when Mercury brand was available via Ford dealers.
According to the Detroit News, Mercury name disappeared from dealerships for the New Year, marking an end to the entry-level luxury brand founded by Edsel Ford in 1939.
“Mercury has been a redundant brand for Ford for at least the last five years, if not longer,” Jesse Toprak, vice president of industry trends and insight for the auto research website TrueCar.com, told the News. “For the most part, they were just cosmetically enhanced Fords.”
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