Kia Motors’ design-led transformation has delivered eye-catching vehicles such as the Soul, Sorento and Sportage that bear strong resemblances to the concept cars that preceded them, and today at the 2011 North American International Auto Show the brand’s U.S. design studio unveiled its latest design statement – the ‘KV7’ concept.
Conceived as a modern-day “activity MPV”, the KV7 was designed by Kia’s California design team to challenge the notion that MPVs are strictly for family transportation. KV7 reveals a vision for a vehicle with the functionality to transport a large number of people, and their belongings, while also serving as a connected social hub for groups of friends and adventure-seekers.
The KV7 concept’s design stands in sharp contrast to the dramatically raked windshields and wedge-shaped noses found throughout the MPV segment, and builds on the philosophy of “embracing the box” established by Kia’s funky Soul urban crossover to create a unique and alluring design language that brings SUV-like qualities to the segment.
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