As part of a plan to restore its reputation after having gone through worldwide massive recalls, Toyota is putting the focus on Lexus and on new hybrid products. Last Wednesday, Toyota said that it is positioning Lexus further to be “global premium brand,” which will offer improved styling, more hybrids and better service. The brand's sales have dropped by 9% this year, to 26,674 in the U.S. Toyota executives anticipate that the $29,995 CT 200h, a premium hybrid that launches this month, will boost sales and appeal to new customers.
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