Tesla is one of the ten highest rated car brands in America, says the Consumer Reports 2012 Car-Brand Perception Survey. Is that a good thing? Marketers are troubled by this development. The trouble is not that a newcomer like Tesla is rated so highly.
Overall, the halos of the top brands are fading fast.
Toyota, Ford, Honda, and Chevrolet, perennial leaders in the survey, maintained their top positions but have seen the points gap decrease. Most of the top brands saw double-digit drops in their total scores. Which allows smaller companies to catch up.
America’s Top Car Brands 2012
| Brand | Score |
| Toyota | 131 |
| Ford | 121 |
| Honda | 94 |
| Chevrolet | 92 |
| Mercedes-Benz | 84 |
| BMW | 69 |
| Volvo | 67 |
| Cadillac | 63 |
| Lexus | 54 |
| Tesla | 51 |
America’s Worst Car Brands 2012
| Brand | Score |
| Infiniti | 16 |
| Mazda | 16 |
| Jeep | 12 |
| Suzuki | 11 |
| Mercury | 10 |
| Land Rover | 8 |
| Fiat | 7 |
| Mini | 7 |
| Mitsubishi | 7 |
| Saab | 5 |
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