Man, there are some intriguing politics going on in Detroit these days.
According to a post on The Wall Street Journal's "Driver's Seat," General Motors' marketing big wig Joel Ewanick received a note from Ford today asking for GM to pull the ad.
The Silverado advert features the all-new pick-up truck driving through a completely destroyed city that littered with debris, UFOs and much more. The punchline takes a swipe at Ford, which must have upset their folks, hence the note.
Though the bit of marketing is clearly intended to be good humored, it seems that some are taking it a bit more serious.
Hell, this reminds me of Newt Gingrich asking Mitt Romney to stop the negative ad placements...
Take a look at the subject below...
The Wall Street Journal writes:
“Woke today with letter from Ford asking Chevy to pull 2012 Super Bowl ad. Really! We stand by our longest-lasting most dependable truck,” said GM marketing boss Joel Ewanick in an email today.
In an earlier statement Ewanick said the ad is “a fun way” of putting the company’s claims about the Silverado in the context of the apocalypse. The company said it won’t pull the commercial, which is set to run during the first quarter of today’s game.
“We can wait until the world ends, and if we need to, we will apologize,” Ewanick added.
2012 Chevy Super Bowl Commercials: A man drives his Chevy Silverado through an apocalyptic world predicted by the Mayan calendar. Unfortunately, not everyone makes it to the meeting point. Learn more about the most dependable and longest lasting full size truck on the road at: www.chevrolet.com/silverado
**Special thanks to "topneuro" who originally submitted this piece
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