John Maloney, president and CEO of Volvo Cars of North America, reassures dealers that the Swedish importer is staying put in the U.S. Concerns about the Chinese-owned auto maker’s future here arose following The Wall Street Journal’s republication of a blog contending Volvo has insufficient resources to be a viable player in the low-end luxury segment, and should follow Suzuki’s lead in quitting the U.S. market.
Maloney tells WardsAuto in a telephone interview that Volvo is introducing four facelifted vehicles and a new generation of four 4-cyl. engines. The auto maker also has committed to a 25% increase in its marketing budget and a 20% “competitive” increase in incentives.
Read Article