General Motors might have its hands full getting its North American operations into order and profitability, but signs are it won’t ignore other potentially lucrative areas of its world-wide business.
Witness secret plans AutoWeek uncovered for a new rear-wheel drive entry-level Cadillac slotted beneath the European price leading BLX model. The BLX is a front-drive sedan built by Saab in Sweden and sold throughout Europe.
According to GM product czar Bob Lutz this new small Caddy is among a throng of proposals before the corporation as an internal study aimed at widening Cadillac’s brand appeal and sales potential. This comes following steps taken earlier in the year to raise the profile of GM’s flagship division across Europe.
Lutz points to the popularity of that market segment as a reason why GM is considering a move down market. Such a car would compete against the Audi A3, BMW 1-Series and Mercedes-Benz A class.
Lutz points to the popularity of that market segment as a reason why GM is considering a move down market. Such a car would compete against the Audi A3, BMW 1-Series and Mercedes-Benz A class.
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