Although I've state this on numerous occasions, I like to give full disclosure: I am not a truck guy.
Never have been, never will be. But I do know one thing. The Ford F-150 really owns the market.
However, if you're in-market and looking towards some new alternatives, you may want to check out the 2014 Toyota Tundra. And who is better to review this vehicle than the folks at TundraHeadquarters?
What I like about these guys is that they don't pull punches in their review. Unlike other dedicated auto sites they keep the story straight and point out the good and bad points — rare these days.
All in all it's a particularly interesting look into the world of the Tundra and it even gives us a hint: the real gems haven't shown up yet.
**Special thanks for the submission, testerdahl!
**For the FULL review, click "Read Article"
A First Step
One of the first things that is apparent when discussing the 2014 model is that Toyota views this as a first step. All their speeches and literature talk about two things: the growing 1/2 ton market and the need to expand production. The truth is that Akio Toyoda’s decision to give more regional authority to make changes is going to have a LARGE impact on the truck......
...In the end, there are definitely things I like about the new truck (dash, ride, seat cooling) and things I really dislike (loss of cabin items like slide and recline, grab handle, temp/clock gauge). However, if you have never owned or driven a 2013, those are not really buying factors probably.
Whether you like the exterior or not, the Tundra will increase its current sales. Is it enough to create “waves” in the segment? No way. According to Toyota, the truck options and configurations that will upset the market “are coming.” This is just a first step.