I am opening a huge discussion here but I feel it must be discussed. I went to the L.A. Auto Show today and I did an experiment. According to all the articles I have read concerning Audi and BMW there seems to be an overwhelming majority that prefer the interior to Audi so I took the test. I sat in the brand new Audi A4 and looked around. Then I went to the RS4 and did the same. Then I went to BMW and sat in the 3 series. I have to say that the new A4 seemed to have a cheeper interior quality to it than the 3 series. The RS4 was much better, due to carbon fiber and aluminum door handles. The 3 series however just had a higher quality to it. I don't know why, if it was the lines, the materials, the layout. I don't know. This is my opinion from sitting still for 30 seconds behind the wheel of each car today, that's all. I am no expert or auto genius, just a guy who likes cars. So let the games begin.