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Interior quality: Audi VS. BMW

britbox submitted on 11/20/2007 Official AutoSpies Timestamp: 12:44 AM
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[119] user comments | category: Reviews

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Interior quality: Audi VS. BMW

I am opening a huge discussion here but I feel it must be discussed. I went to the L.A. Auto Show today and I did an experiment. According to all the articles I have read concerning Audi and BMW there seems to be an overwhelming majority that prefer the interior to Audi so I took the test. I sat in the brand new Audi A4 and looked around. Then I went to the RS4 and did the same. Then I went to BMW and sat in the 3 series. I have to say that the new A4 seemed to have a cheeper interior quality to it than the 3 series. The RS4 was much better, due to carbon fiber and aluminum door handles. The 3 series however just had a higher quality to it. I don't know why, if it was the lines, the materials, the layout. I don't know. This is my opinion from sitting still for 30 seconds behind the wheel of each car today, that's all. I am no expert or auto genius, just a guy who likes cars. So let the games begin.

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EL34 - 11/20/2007 12:44:36 PM

+11 Boost

houstoncutie2000, you need to lay off the ToyLex kool-aid for awhile.

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M35MT - 11/20/2007 4:54:29 PMView My AgentSpace

+7 Boost

houston, its so obvious that you copied & pasted that last paragraph in your post.

BTW, if BMW's interiors were the same as a Corollas, the 3 series would be 5-10k cheaper.

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henbmw - 11/21/2007 12:45:23 AM

+4 Boost

"How many car magazines have posted especially car and driver and said BMW is over price?"

Is that suppose to be a joke?

"Nearly every aspect of our drive feels more natural in the 335i," one of our editors recorded in the notebook for this comparison. "I'm not sure what the price difference is, but the BMW feels $15,000 better." G37 vs 335i

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EnnNorak - 11/21/2007 5:12:21 PM

+3 Boost

My leased A6 is a 2008 and will likely be replaced by a 2008 X3 this spring. My wife and I recently test drove the X3 and to us it looks like BMW has caught up with Audi in interior design. I only wish that the X3 would have a Torsen center differential like Audi, or at least a RWD version with LSD.

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M35MT - 11/20/2007 9:40:46 AMView My AgentSpace

+12 Boost

Regardless of design, Audi has the best fit and finish...however, Mercedes has the best "door feel" (the tank-like feeling when you shut the door). BMW uses pricey materials, but it looks stark.

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henbmw - 11/21/2007 12:46:17 AM

+4 Boost

Very true, its hard to beat that 'thunk' of a M-B door.

unsprungweight - 11/20/2007 9:43:33 AM

+8 Boost

Audi interiors are fresher, more contemporary. BMW's template is getting very stale. In my opinion.

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dixa - 11/20/2007 9:46:13 AM

+5 Boost

Audi, Vorsprung durch beautiful Interrior

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jeffy210 - 11/20/2007 9:50:20 AM

0 Boost

"RS4 was much better, due to carbon fiber and aluminum door handles." But to those who do not like those superfluous additions? I much prefer wood to carbon fiber.

I do agree with unsprung, the audi's have a more contemporary look. BMW is quite stark. I liked their previous generation interiors (E46), but their new ones are bit too plasticy. MB also has a very nice interior (It'd come down to an E-Class or A6 for me)

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0to60 - 11/20/2007 9:51:51 AM

-1 Boost

BMW interior = ZzzzZzzzzzz

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Chip - 11/20/2007 9:56:36 AM

+5 Boost

This is certainly subjective.

I personally think Audi interiors are highly overrated. Yes the materials are nice, but in my previous experience with Audi, the interior didnt hold up as well as my BMW's have.

Also, I found the ridiculous amount of red lighting distracting and overdone.

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Star - 11/20/2007 1:45:19 PM

-1 Boost

I agree. The A4 has the cheapest looking interior in the entry level luxury segment. The new model(2009) looks much better but as of today the A4 interior looks really dated. No comparison with the sporty, classy interior in the 3 series BMW. Audi interiors are as overrated as Lexus cars in America. They are really not that great especially in comparison with Mercedes interiors.

S4cabriofoxone - 11/20/2007 5:43:10 PMView My AgentSpace

+1 Boost

"Yes the materials are nice, but in my previous experience with Audi, the interior didnt hold up as well as my BMW's have."

Really? Have you owned a single Audi? Because I've owned four, and you guessed it... they've all held up perfectly. Our new X5 is going to be delivered soon, so I will compare.

"The A4 has the cheapest looking interior in the entry level luxury segment. The new model(2009) looks much better but as of today the A4 interior looks really dated."

Are you kidding? Yes, the A4's interior looks old, but "dated" and "cheap" do not go hand-in-hand. It still has top-notch construction and better materials than anything else in the class. "Cheap" is the farthest thing from the truth; three years ago it would've worked in a car costing $10-20K more than the A4 does.

Chip - 11/20/2007 6:47:26 PM

-2 Boost

S4, Ive told you before, I owned a 2001 A6 2.7T and it was the worse car ive ever had. Total 100% POS. Ive explained why in the past and dont feel like reliving the nightmare again.

EnnNorak - 11/21/2007 5:17:20 PM

+2 Boost

Agree about red lighting which was excessive in the Audi cars I used to have in the 80's. Blue-filtered white light is much better. But it's all academic now that the whole industry has gone to electroluminescent lighting which is superior to anything else.

I discovered that aging eyes can read blue- or green-lighted numbers much better than red numbers, at least for those of us who have good long-distance vision but need reading glasses.

bmwdrvr - 11/20/2007 9:56:54 AM

+1 Boost

i said the exact same thing when i sat in the new s5, there were so much hard black plastic everywhere, a thin piece of leatherette on the door, and than some silver trim on the door, it just looked cheap. by comparison the 335i coupe had leather on the door rest door panel, and wood trim, and wood trim on the dash, it wasnt acres of black plastic. the current generation a4 interior looks alot like the last 3 series, the e46. many mags mean ergonomics in the sense of audis interiors. There is just way to much plastic all over the place

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ThaR8Don - 11/21/2007 12:02:11 AM

0 Boost

Nothing could be further from the truth. No car company in this price range is putting leather on the doors unless you pay extra for it and BMW is no exception. I work for a BMW and Audi dealer and they both use a similar amout on the door trim. You must have your interiors confused. The silver trim is a choice same as wood would be or carbon fiber which happens to be real. Get you facts straight and remember what car you sit in befor making such false statements.

Cynical - 11/21/2007 6:53:59 PM

+1 Boost

I agree - I saw the S5 at the Auto Show and it looked *gasp* inferior to the BMWs - especially the navigation unit and the tremendous amount of plastic surrounding it. Historically, I would have to give Audi the nod, but I think BMW took one step forward and Audi took two back.

bmwdrvr - 11/21/2007 9:21:28 PM

+1 Boost

no your wrong there, the 3 series door panels are real leather, the audi s5's arent....lol there is no way you sell bmw's and can say that lie with a straight face.

Bill - 11/20/2007 9:57:13 AM

+7 Boost

I think Audi, BMW and MB all have good interiors overall, it just depends on the presentation. Both BMW and MB generally choose a more conservative stance when it comes to interiors. Look at the 3er and C-Class, the interiors are less flashy than that of the Audi A4. I've checked out all these cars, with the exception of the new A4, and I thought the interiors were perfectly fine. In all of them do you feel like you're sitting in a premium product.

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MPowerDK - 11/20/2007 10:10:11 AM

-2 Boost

I own a BMW e46 and the interior in this and the e39 is very very good, so is the layout of the dash. The new generetaion has stepped down one step, they now use cheaper materials it both looks and feels that way,but perhaps it is better plastic i dont know. Same with Audi the old a6 was nice in plastic, but the new one also stepped one step down.
Perhaps it is the new way to make good plastic, is s soft to touch but does not look as nice as in the older models. I never thought that Audi was better than BMW but i find both better than Mercedes.

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S4cabriofoxone - 11/20/2007 5:44:54 PMView My AgentSpace

+1 Boost

The new A6 interior is a huge improvement over the last-gen--I say this as a previous A6 owner. Why didn't I buy the new one? I wasn't impressed with its performance. The interior was beautiful.

2ndbimmer - 11/20/2007 10:18:13 AM

+5 Boost

I do like the BMW's because it is not overdone. I do like something simple and not trying to win "interior light show of the year award". The reason the BMW interior holds up so well is because it doesnt have so much going one. I do like Audi's as well. My sisters A$ interior has not held up that well over time. BUt, she is a woman! To me, I would not complain about either vehicle and I would be happy to drive both, I just chose BMW instead.

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2ndbimmer - 11/20/2007 10:19:30 AM

+1 Boost

I meant "A4"

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1995e34 - 11/20/2007 10:35:45 AM

+2 Boost

i think benz has the most durable materials, bmw has the best ergonomics, and audi has the most stylish interiors.

audi manages to take comparable materials and make them look MUCH more appealing. they look like they belong in STAR WARS.

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ThierryHenry14 - 11/20/2007 10:49:25 AM

+1 Boost

I have an 04 A4 and the interior finish, in my opinion is better than the new A4s, and a large percentage of the new generation of this compact executive class.

However, try Audi's interior in their higher models, ie A6, A8, Q7, compared to their competitors. I believe that is where they shine.

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LexSucks - 11/20/2007 10:50:12 AM

+3 Boost

BMW interiors are boring. Maybe its me but when a car interior has nothing but plain unused plastic panels, the interior starts to feel cold and reminds me of the inside of a coffin. Cold has been used to decribe BMW interiors time after time. Audi Interiors are nicer than BMW for sure.

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MeanVulcan - 11/20/2007 11:04:32 AM

+2 Boost

it still amazes me that a random person can come in here and start and argument like this. Next time it will be someone comparing a Yugo with a Bentley. Stupid.

A worthwhile discussion should be over facts or at least over a general concensus and not one person's subjective opinion based on 30 seconds of sitting in a car.

The industry standard, benchmark (Audi) and general opinion in this comparison is clear. Not even worth the time arguing.

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britbox - 11/20/2007 11:56:13 PM

+2 Boost

Yet here you are adding to the argument. The point of this message board is to give and hear others opinions. I value what other people think and I love to talk about cars, that is what this post is all about.

britbox - 11/20/2007 11:58:00 PM

+1 Boost

Not to mention that a lot of people are enjoying sharing their opinions on this subject. Don't be a hater.

SauberF1 - 11/20/2007 11:24:47 AM

+3 Boost

Comparing 2001 year models, my friend's A4 does not seem to be holding up as well as my X5. The instrument cluster and radio display in his are unreadable, while the BMW's remain clear with no dead pixels. Also the door to the glovebox in the A4 squeaks incessantly.

Both are at the 80,000 mile mark, see the same amount of wear and are cared for similarly, and he even agrees that the Audi is showing more wear than the BMW.

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Czelinski - 11/20/2007 11:36:58 AM

+3 Boost

My father owns an Audi (03 A6 estate), so previous model, and I for one love that interior. Very high fit and finish quality, and I think the red does actually look really good when in the dark, everything is easy to find and makes the cabin more inviting. I mean, the quality of the cup holders and the mechanism for them, genious.

Though not a fan of BMW interiors, providing the right colours are used, the 3 series interior can look quite good, simple and elegant. But can't speak for build quality there, although I would believe it to be of a good standard.

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jeffgall - 11/20/2007 11:56:15 AM

+3 Boost

I own a 2005.5 A4 2.0T. My best friend just bought a 2007 328xi. Every time I get into it, I can't beleive it cost him over $40,000, about $4,000 more then my A4. The interior materials are low grade in comparison. The guage cluster looks like it came out of a $20,000 car. The leather feels fake, although he go the upgrade real stuff. It has a much grainer feel. I'm actually a big BMW fan overall, but I'd take the A4 interior over the 3 series any day. And lets remember, the A4 interior was designed years before the new 3 series interior. One thing I think is definate, when the 2009 A4 comes out, it will definately hold the upper hand over the 3 series. If its anything close to the S5, which I believe it will be, it will defiantely hold the upper hand.

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britbox - 11/21/2007 12:03:33 AM

+3 Boost

I did look in the S5 which looked awesome. I was excited to get into the new A4 at the show and it didn't "pop" like the RS4 or S5. It just seemed at least for the entry level cars there really wasn't a difference with the A4 or 3 series.

britbox - 11/21/2007 12:06:51 AM

+1 Boost

Oh for clarification it was the 2009 A4 I sat in

bmontgomery - 11/21/2007 1:08:27 PM

0 Boost

Britbox,

If you went to the LA Auto Show - you did NOT sit in a 2009 A4. That car has NOT been introduced to the N.A. market yet. You sat in a 2007 or 2008 model A4 (end of life). There is a HUGE difference between the new A4 (not released) and current A4. The interior of the new A4 is very similar to the S5 and A6.

britbox - 11/22/2007 11:14:47 AM

+2 Boost

sorry you are not correct. the newest A4 was on display. Here is froim the L.A Auto show web site.

"Making its North American debut at the Los Angeles Auto Show, Audi’s all-new A4 has new, sporty proportions, improved weight distribution and re-designed all-aluminum suspension, all of which adds up to dynamic road behavior and effortlessly precise handling. The new Audi A4 is being introduced with a 265 horsepower V-6 engine that reduces fuel consumption by 13% over the previous model and can be mated to a choice of manual or tiptronic manual/automatic transmission. Audi’s quattro all-wheel drive is also part of the package.

britbox - 11/22/2007 11:18:03 AM

+2 Boost

It even has a picture of it so you can see the fancy new R8 inspired headlights.

http://www.laautoshow.com/2007/Home/Concepts/tabid/75/Default.aspx?vehicleid=AudiA4

kart1 - 11/20/2007 12:26:07 PM

+3 Boost

Audi's design is better than BMW's. It looks better just to look at it. The quality of materials are good in both cars, but the Audi wins by some.

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EL34 - 11/20/2007 12:45:58 PM

+2 Boost

I test drove an X5 a few days a ago and the interior was outstanding to say the least.

Wait till I get my X6 for a full review ;)

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nybimmer - 11/20/2007 3:54:20 PM

+2 Boost

Please write your X6 review quickly, you might be the only person purchasing one.

Bill - 11/20/2007 12:52:05 PM

+1 Boost

By the way, why are we making such a big deal out of interiors? We're reaching a point where every smallest detail is discussed in order to lend credence to someones opinion that this interior is better than this interior.

Most people hop into a luxury car and either like or don't like the interior. Often, they look at the design or spacial qualities, or ergonomical qualities of the interior, not really the "quality". If it looks good, it looks good. That's enough for most people.

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BMWfan_Alfredo - 11/20/2007 1:01:26 PM

+1 Boost

lol come on
this guy sat in an A4, and "3 series" then sat in an RS4 and said the RS4 looks a bit better?
it all depends in WHICH car you sit in...from either company...i havent sat or driven an E46 of any series...but i sat in an E36 318 and M3...of course the M3 is gonna have a better interior...

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britbox - 11/21/2007 12:11:26 AM

0 Boost

Sorry, i should have been a little more clear but I did mention I was at the L.A. Auto Show which is still on so the cars I sat in were the 2009 models that most people haven't even seen in person yet.

EL34 - 11/20/2007 1:27:47 PM

+1 Boost

Amd that's why you bought 4 BMW's.

;)

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ThierryHenry14 - 11/20/2007 3:47:21 PM

+2 Boost

makes you the dummy who bought 4 BMWs. Oh wait, they were company cars...

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LEXUSpos - 11/20/2007 7:11:54 PM

+1 Boost

I am BMWpos evil twin. Lexus is the most overrated car company in the world. The softest, unperformance like rids period. Go test drive one you will see yourself. Horrible. For the moment Lexus is à la mode.

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zorbeeze - 11/20/2007 1:38:02 PM

+2 Boost

Audi has great fit and finish.
Don`t get me strted on the new 3series interior, very cheap.

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Star - 11/20/2007 3:33:15 PM

+4 Boost

houston,
you made it clear for everybody that you never seen the interior of a BMW in your life. I guess you are used only to the back seat of a Corolla.

ThierryHenry14 - 11/20/2007 3:50:07 PM

+3 Boost

how old are you houston?

Htay7500 - 11/20/2007 4:00:19 PM

+1 Boost

I'm with M35.

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candywhite - 11/20/2007 4:11:00 PM

+4 Boost

I have owned both. Loved both.
You cant go wrong with either.
Audi & BMW 4 life

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mini22 - 11/20/2007 4:16:55 PM

0 Boost

I think it's more about interior design then quality. I think Audi has a warmer more upscale design then BMW.Mercedes used to have a nice interior design but have gone so ultrmodern with less wood that I find it a turn off.BMW have always had well made but utilitrian interiors. The current three series is slightly better but does not match that of Audi.So it's more then just the materials.Believe it or not I think the Cadillac CTS has a very attractive interior is more luxury looking then the BMW or Mercedes.

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EnvyofyouRS5 - 11/20/2007 4:20:06 PM

+3 Boost

Lol, good debate topic, it all depends on the person, whether your the contemporary modern man/woman or classic contemporary man/woman, I fall into a mixture thats why i go for the A8 w12 interior, a little bit more luxuriously trimmed than the 760, yet still giving that contemporary feel.

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S4cabriofoxone - 11/20/2007 5:52:26 PMView My AgentSpace

-1 Boost

On a model-to-model basis, I honestly cannot think of a BMW that has better materials OR design than its Audi counterpart. They're not bad, but not great, either. The X5 is the only one--its interior is on par with the Q7's. The 5 Series is nice, too, but it can't touch the A6.

As for their new design... it's a question of taste. The A6's interpretation is fantastic. The Q7's is nice, too, but a bit average for an Audi interior. The new A4/A5 interiors look fantastic. The A8 is of course one of the best in the industry, if not the best, period.

About the write-up? The S5 doesn't have leatherette on the doors--unless the one you sat in had the Alcantara/leather seats, the door panels were real leather.

I have sat in the 3 Series, and it's alright. I don't know why so many people hate on its interior, as it measures up to the class, if not beating it. The A4's takes the cake, though.

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Star - 11/21/2007 8:44:34 AM

+2 Boost

"On a model-to-model basis, I honestly cannot think of a BMW that has better materials OR design than its Audi counterpart." S4cabriofone

The blind Audi fanboi thinks Audi looks better. What a surprise...

S4cabriofoxone - 11/22/2007 1:06:08 AMView My AgentSpace

-1 Boost

Okay, then prove it, Star.

Pull up an Audi vs. BMW article that clearly states that the BMW has a better interior, in ANY sense. Design, materials, whatever.

To say I am a "blind Audi fanboi" is ridiculous. The 2008 BMW X5 4.8i that I ordered was delivered to the dealer today--not sure when I'll pick it up, though. Maybe Friday? It will technically be my wife's, but I will probably drive it more than her.

no1listensanyway - 11/20/2007 10:34:23 PMView My AgentSpace

-2 Boost

I have not seen the new A4 interior, but Audi typically has the better interior in terms of quality and design. BUT, in general I find German interiors very cold and uninviting. I prefer Lexus and Infinit interiors over them. Technology also tends to be better in Japenese cars rather then German cars, which is a major selling point for me.

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LEXUSpos - 11/21/2007 1:29:05 AM

+1 Boost

See, thats where German car owners and Lexus owners differ.

A BMW offers luxury but most important a performance car.

Lexus= slush-box, with techy gadgets

britbox - 11/21/2007 1:34:09 AM

+1 Boost

BTW on a side note, I stood and watched the GT-R spin around untill I could see the interior and from 5 feet away it blew away Audi and BMW, but it is 80 grand.

xj13 - 11/21/2007 12:18:24 AM

+2 Boost

Love them both.

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yrralis1 - 11/21/2007 12:29:28 AM

+3 Boost

Great topic.

The Audi interior of the RS4 differs from the standard A4 . When I bring my Porsche for service and am given an A4 as a loaner car I find that the seats are very uncomfortable on drives more than 30 minutes .

From what I understand the RS4 is much better.

At 5'9" 150 I fit in just about any car yet of the German sedans the A4 has posed the largest comfort issue for me .

The BMW on the other hand is by no means a winner in terms of the dash . The sport seats are very supportive yet the interior seems stale . Dressed up with a aftermarket carbon fiber ,shift knobs , pedal sets, and accessories the 3 series can be trasformed.

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henbmw - 11/21/2007 12:40:39 AM

+2 Boost

Audi definitly

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germeezy2 - 11/21/2007 2:20:46 AM

-1 Boost

Audi has a nice interior new, but give it even 2 years and rattles and random wear patterns start showing up.

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Kinger - 11/21/2007 10:25:38 AM

0 Boost

Do you just have that saved and copy and paste it in whenever there's an article concerning BMW? Or have you actually memorised it?

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LEXUSpos - 11/21/2007 7:15:53 PM

+1 Boost

I am BMWpos evil twin. Lexus is the most overrated car company in the world. The softest, unperformance like rides period. Go test drive one you will see yourself. Horrible. For the moment Lexus is à la mode.

LEXUS= slush-box

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henbmw - 11/21/2007 8:43:20 PM

+2 Boost

BMWpos - You would be moire credible if you didn't sound like a 12 year old. When you get your license, test drive a BMW and then come back here and start posting.

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Kinger - 11/22/2007 8:17:37 AM

+2 Boost

I rest my case...

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TheSailor - 11/21/2007 7:44:21 AMView My AgentSpace

0 Boost

What a silly discussion... Who here really cares about what other people think about the interior of your car?!

The only way to find out which interior you like better, is to go and sit in the car, push all the buttons, feel the materials, look at the design and take it for a drive to see how it works for YOU!

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britbox - 11/22/2007 11:20:14 AM

0 Boost

it's so silly it's on the most active list.

klossfam - 11/21/2007 11:43:00 AM

+2 Boost

Not even close - Audi over BMW...The people saying BMW has better ergos are confused (or have not actually been in a late model Bimmer)...Audi pioneered a lot of what you see in late model Acura/Honda vehicles as far as ergos go (I own both an Audi and Honda - and had 2 Acuras prior to my A4)...Plus I hate the "swept away" dash of current BMWs...I want to be in the cockpit!!!! Audi interiors are also superior in materials (look at even a late model VW Rabbit/Golf - still awesome materials)...

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Audiphile - 11/21/2007 12:23:24 PM

+1 Boost

I have owned two BMW 3-series and a Mercedes-Benz CLK in the past. I currently drive an Audi A8. No contest - the Audi interior winds hands down.
The BMWs were plagued by poor quality of materials. The Mercedes used better materials, but it stilled showed more wear and tear than did the Audi.
All of the interior parts in all four cars fit well and did not fall off over time. However, the Audi's interior materials, ergonomics and design easily trumped both the Bimmers and the Benz.

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Star - 11/21/2007 1:41:02 PM

+1 Boost

This must be one of the most biased and delusional comments I laid my eyes on. Wow...

S4cabriofoxone - 11/22/2007 1:07:59 AMView My AgentSpace

+1 Boost

How so?

bmontgomery - 11/21/2007 1:11:00 PM

+1 Boost

bmontgomery - 11/21/2007 1:12:27 PM

-1 Boost

So basically you're comparing a 6-7 year old Audi to a 1-2 year old BMW. ???????

britbox - 11/22/2007 11:23:24 AM

+1 Boost

britbox - 11/22/2007 11:54:12 AM

+1 Boost

dude, let's skip thanksgiving and I'll meet you there. We can sit in it together. You bring the 40 oz's.

LEXUSpos - 11/21/2007 7:16:16 PM

-1 Boost

henbmw - 11/21/2007 8:45:41 PM

+2 Boost

Can these people be booted?

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farabira1 - 11/21/2007 1:52:11 PM

0 Boost

I don't know but i like the design of the BMW interior. They call their cars machines, and they certainly design the interior in a way so that it does look like a machine's interior. The audi interior's are much more traditional and rather luxurious and have simply the best quality.. If you are up for luxe, then the Audi interiors are for you. But if you want to feel as if like you are inside a machine, like me, then BMW interior's will be just right for you.

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