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This brings me on to an interesting idea. Why doesn’t Apple make a car?

The fact of the matter is that the established car makers are timid and afraid of change. They think the mini MPV is a revolution and that the Smart car can be mentioned in the same breath as penicillin. This means they never think outside the box.

Why, for instance, does a car have a steering wheel? Or pedals? Or a dashboard? No, really. As anyone under the age of 15 will tell you, the handset for a PlayStation can be used to steer, accelerate and brake a car. And there are still spare buttons on the handset that can be used to fire machineguns.

And, of course, without a steering wheel or a dashboard, there’d be a lot more space in the cabin, and no need for expensive, weighty airbags. And that’s just me, thinking off the top of my head.

I feel fairly sure that if Apple were asked to make a car, it would come up with an automotive iPod, and within weeks we’d view the current alternatives in the same way that we now view the cassette tape, the LP and the 8-track. Until then, however, we will have to make do with the Daihatsu Materia.

2008 Detroit Auto Show Photo Gallery

2008 San Diego Auto Show Photo Gallery



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Jeremy Clarkson thinks Apple should make a car and reviews the Daihatsu Materia

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