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Lincoln Returns To Luxury With MKZ
That may sound like faint praise, but it's a huge accomplishment, and it's thanks to the arrival of the MKZ midsize sedan and the MKX SUV.

In 1998, Lincoln was the best-selling luxury brand in the United States, cresting a wave of excitement that began with the debut of the Navigator SUV.

Lincoln was the hot brand, easily outselling BMW, Mercedes and Lexus.

Then the bottom fell out. Lincoln misfired with the 1999 introduction of its LS sport sedan, a good car that never found an audience. The brand then bailed on the car market, not introducing a meaningful new car until the 2007 MKZ.

Last year, BMW sold more than twice as many cars and trucks in the United States as Lincoln. Lexus outsold it nearly 3 to 1.

Lincoln's descent was as graceless as a drunk falling down a flight of stairs, with tumbles including the ill-advised Aviator midsize SUV and a nonsensical debate over whether to kill the brand's best-selling model, the Town Car.

Lincoln just regained its balance, thanks in no small part to the MKZ, an attractive and modern midsize sedan that can easily compete with cars such as the Acura TL, Lexus ES 350 and Volkswagen Passat.

Alongside the equally appealing MKX, the MKZ makes Lincoln a legitimate player in the luxury market, with a couple of good-looking models that offer excellent value, stylish interiors and appealing features.
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Lincoln Returns To Luxury With MKZ



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zorbeezezorbeeze - 8/6/2007 12:47:56 PM
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I was actually quite pleasantly surprised with the performance of the AWD model. Still needs some improvement though.

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mini22mini22 - 8/6/2007 1:17:03 PM
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Its a good effort by Lincoln.They need to keep it up. They should design a beautiful AWD coupe from the MKZ. Also the 3.6 has now adequate power. However they still need a more powerful 3.6 now that Cadillac has the 300 HP v6 for the CTS.

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Will_Will_ - 8/6/2007 2:44:01 PM
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This isn't a CTS competitor is it? If it is, this is doomed when the '08 CTS hits the market.

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JWalkerLegrandeJWalkerLegrande - 8/6/2007 3:08:35 PM
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Yet another pitiful effort from FoMoCo...

Has anyone looked at the actual car ? The Avalon looks more refined and classy. The last good looking Lincoln (of its time) was the Navigator - ten yrs ago ?

Alan, its time to move on, maybe you can bundle it together with Mercury and Jaguar and sell it to the crown prince of Saudi Arabia. He has too much money anyhow.


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M35MTM35MT - 8/6/2007 4:23:27 PMView My AgentSpace
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They're a decade behind Cadillac

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johnctjohnct - 8/6/2007 10:24:50 PM
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This is a well done vehicle and a great start for a relaunched Lincoln brand, but it fails to set any new benchmarks and that is what Lincoln needs.

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BlakuraBlakura - 8/7/2007 10:54:08 AM
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The MKZ feels extremely cheap and hard inside when I compare it to my TL, also, the LS is now very popular as a used car, maybe lincoln should've done more with it. I would never buy a lincoln unless they get their act together...and erase the bad memories of a mercury mystique I once owned and spent over 30 days going back to the dealer to fix.

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